Today, June 2, 2017 I picked up a journal article that stated that the death of Brick & Mortar is upon us, which is a complete exaggeration. Mark Twain faced a similar dilemma 120 years ago, June 2, 1897, when he replied to a New York Journal
article stating, “The report of my death was an exaggeration”, in which the journal confused him, with a seriously ill cousin.
One of the serious challenges with building omnichannel order fulfillment operations and information systems is the fact that there is an inherent variable cost structure that is unavoidable in this strategy and business model. The challenges with fulfillment network location and optimization, inventory allocations and assortments, variable process operations, and system features and functions, are examples of the causes of increasing costs to supply chains, logistics, and inventory management.
The four parts of The MonarchFx Alliance’s name: Monarch: Our representation of reinvention is the Monarch. The beautiful butterfly that results from the metamorphosis from egg, to caterpillar, to cocoon, and finally to the butterfly. This is how we view post-clique logistics. From a corner in a Distribution Center (DC) to a separate Fulfillment Center (FC), to a network of DC/FCs with a specialized “Get Local,” automated multi-tenant commingled FC’s. A beautiful reinvention that provides for significant cost reduction, speed, and enhanced customer satisfaction.