The Amazon Effect

Jim Tompkins, founder and CEO of Tompkins International, is a long-time supply chain guy. And guess what? Jeff Bezos, CEO and founder of Amazon, is a supply chain guy too. He has to be, because business is now at a critical crossroads in demand-driven supply chain and customer satisfaction.

Amazon has invented -- and is continuously refining -- new ways to connect customers with solutions. Amazon is your biggest competitor, regardless of the products you sell or your industry.

The traditional thinking around customer satisfaction, distribution networks and operations is obsolete given the crossroads that we sit at today with the Amazon Effect. We can talk about multichannel, omnichannel, and every other buzz word -- but at the end of the day, it's really about price, selection, convenience and experience.